Best Online Discount Broker Comparison
Each time I look at a new discount broker, the first thing I do is see how it stacks up against some of the best discount brokers I already use. With the new offer from OptionsHouse, I wanted to see how they stack up.
As a benchmark, I always begin my comparison with Scottrade, an account which I’ve had for years, and the place where I regularly open accounts for young family members.
Comparing Total Costs of Discount Brokers
Obviously, cheap trading fees are a big consideration, as are account fees, when evaluating the total cost of a broker. I also look at IRA fees, minimum balance requirements, ETF and mutual fund fees. And of course, any current promotional offers!
When opening a new account, it’s often hard to find all of these fees in one place since each broker prominently markets their best selling point. Compiling all of the fees and account minimums for each discount broker makes it much easier to compare discount brokers across the board.
Online Discount Broker Comparison
Here is an overall cost comparison of the best online discount brokers, ranked according to readers’ favorite discount brokers:
| Discount Broker | Scottrade | TradeKing | Zecco | Options Express | Trade Monster | Sharebuilder | OptionsHouse |
|---|---|---|---|---|---|---|---|
| Stock Trades | $7 | $4.95 | $4.95 | $9.95 | $7.50 | $9.95 | $3.95 |
| Options Base | $7 | $4.95 | $4.95 | $0 | $0 | $9.95 | $8.50 |
| Options Contract | $1.25 | $0.65 | $0.65 | $1.50 | $0.50 | $1.25 | $0.15 |
| ETF Trades | $0 or $7 | $4.95 | $4.95 | $9.95 | $7.50 | $9.95 | $3.95 |
| Mutual Fund Trades | $0 or $17 | $14.95 | $10.00 | $9.95 + load | $0 or $15 | $0 or $19.95 | $9.95 |
| Broker Review | Scottrade Review | TradeKing Review | Zecco Review | Options Express Review | Trade Monster Review | Sharebuilder Review | OptionsHouse Review |
| Account Minimum | None | None | None | None | None | None | None |
| Opening Account Minimum | $500 | None | None | None | $2,000 | None | $1,000 |
| Account Fees | None | None | None | None | None | None | None |
| IRA Account Fees | None | None | $30 annually | None | None | None | None |
| Broker Assisted Trades | $27 | $4.95 | $19.99 | $9.95 | $7.50 | $19.95 | $3.95 |
| Special Offers | Scottrade 15 Free ETFs | $150 Transfer Fees Refund | N/A | OptionsXpress $100 Sign Up Bonus | $250 Transfer Fees Refund | ShareBuilder $50 Sign Up Bonus | Free Dell Monitor from OptionsHouse |
| Reader Ranking | 1 | 2 | 3 | 4 | 5 | N/A | N/A |
| Open an Account | Scottrade | TradeKing | Zecco | optionsXpress | TradeMonster | Sharebuilder | OptionsHouse |
To read more details about each discount broker including highlights, you can see the full review for each broker.
I’m currently working on moving around some of our money, invested in ETFs, at discount brokers to take advantage of the lowest total cost for our portfolio.
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I have some stocks that pay dividends. Schwab will reinvest the dividends without a fee but I don’t see how you can reinvest the dividends with Scottrade unless you pay a fee. Do you find this to be true?
Dan,
They are working on a Div. Re-investment program now but they do not know when it will go live. The prgram will allow for re-investing in whole shares only at first…but for the long term investor this is a good thing going forward. Also, I do not have any direct ties to Scottrade..just thought I would let you know whats going on.
We’re with Scottrade. I’m glad to hear from Dan’s comment that they are working on a dividend reinvestment program. I love getting dividends. Wasn’t too excited about stocks until I got into some that pay dividends.
I use Fidelity and TD Ameritrade, but I guess they’re not discount brokers.