ShareBuilder Review: My New Account

Posted by Madison on January 22, 2009

My search for a new brokerage account is on… first stop ShareBuilder.

My ShareBuilder Review

I had an old account at ShareBuilder that I haven’t used in 6 years, so I had to open a new one. Although, they wanted me to remember my user name and password from back then… and the name of a pet I didn’t have.

After a quick phone call, I was able to recover the password and the representative even offered me a “welcome back” option to upgrade to the top pricing program for free.

Of course, once again, my new account is opened in my maiden name, despite my attempts to open it with my married name!

Account Details

  • Account Minimum: None
  • Opening Account Minimum: None
  • Account Fees: None
  • Deposits: Use electronic funds transfer and the money will be deposited at the start of the next business day. You can also use the “express funding” option to execute a trade without money in your account for a $5 fee for non-retirement accounts.

Trading Fees

Trading Fees: $9.95 per online trade, or you can use the automatic investment program. Automatic trades are placed on Tuesdays. You can select weekly, monthly, or biweekly automatic trade frequencies for the following fees:

  • Basic: $4 per investment; no monthly fee
  • Standard: $12 per month; includes 6 investments; $2 for each additional
  • Advantage: $20 per month; includes 20 investments; $1 for each additional

When I filled out the application and selected the pricing program, it did indicate the standard program would be free for the first month; something to watch for if you sign up for an account.

ShareBuilder Details

Their niche. ShareBuilder focuses on dollar cost averaging using the automatic investment plan. You can also buy fractional shares. This would be helpful for my sister-in-law who initially didn’t deposit enough money into her Roth IRA to buy her first share of VTI. With ShareBuilder, she could have at least gotten a fraction of a share.

Dividend Reinvestment. Because of the ability to purchase fractional shares, you can opt for reinvestment of dividends and capital gains.

Fund Availability. Mutual funds are limited to ING funds, but you can buy ETFs and stocks (7,000 available).

Gainskeeper Tracking. I’m excited about the gains and losses tool. One of the big downfalls to having a combination of stock certificates and DRIP programs is the complete lack of tracking the cost basis. It would be nice to consolidate it in one tool, and have the dividend reinvestment portions tracked automatically.

My Thoughts

The application process took only minutes. My information was prefilled from the existing account, so it may take a little longer for a brand new account. I’ll sign my husband up and see how long it takes to open a brand new account.

In addition, you can link your ShareBuilder account to your ING account so you can view and transfer money between the accounts. I linked my accounts and it took less than 30 seconds. I can now see my ShareBuilder account from my ING account page, which is nice.

The ShareBuilder account isn’t going to be the cheapest solution (at $9.95) if you like to place market orders. It’s also not the best solution for active traders.

However, it’s the perfect type of account for my younger family members just getting started, like my sister-in-law. The availability to purchase ETFs, like VTI, once a month for $4 will be perfect…. it might even be a good option to start some custodial accounts for my kids.

Sign up for ShareBuilder

You can get my latest articles full of valuable tips and other information delivered directly to your email for free simply by entering your email address below. Your address will never be sold or used for spam and you can unsubscribe at any time.


Comments to ShareBuilder Review: My New Account

  1. mystockfund has a free once/month auto investment for the QQQQ etf. I’ve been using it squirrel away a little money each month. Basically it’s like Sharebuilder’s automatic investment plans except it only invests in QQQQ etf, if you opt for the one trade/month, the trade is free.


  2. You should also mention that new accounts for sharebuilder can get $50 when they sign up using the promocode CASH50. (And I think they get $25 without the promocode?) Maybe for your free money Friday?

    Credit goes to Carrie at for the promocode.

    Thanks for all your tips.


  3. I love Share Builder! I chose them in 2005 because they seemed the most stable of the online brokers that didn’t charge a fee if I didn’t make a trade. They had all the features I needed, and they’ve only gotten better since ING purchased them!


  4. @ Ratbert03: Great tip! I’ll have to check it out….

    @ Fujiko: You got it! Here it is: ShareBuilder $50 Sign Up Bonus. I had another code, but since it expired, I was glad you had one too!

    @ Joe: Good to know the ING acquisition went well. Sometimes it seems when companies get bought out, they go the other way.


Previous article: «
Next article: »