The New Business Launch… Sort Of

Posted by Madison on January 28, 2010

I promised you would be the first to know when we launched the new business. I’ve been working around the clock for the last few months to get ready for the big reveal.

I’m sure you figured it out by now; we started a new tax business. However, it’s not just any tax business. I’d like to think it’s the tax business of the future.

After spending a lot of time trying to convince my friends and family that they wanted to learn all the intricacies of tax laws, I realized they could care less. They just wanted someone they trusted to do it for them. And they didn’t want to waste any time with it.

I get it now, not everyone is in love with taxes like I am. So, I came up with a solution for them, and all of the future tax haters.

Of course there was one snafu in the plan. My partner and I decided that we wanted high quality tax preparation that people could trust, so all of our preparers needed to hold a CPA or enrolled agent designation, including me. (I passed my final exam to become an enrolled agent last weekend.)

In my original plan, somehow I didn’t factor in that studying for the exams would take time away from business development. I’m guessing it’s a common error for entrepreneurs. We think we can do everything ourselves. The reality is, there is only so much time in the day.

Here it is, tax season already, and I have everything ready for the big launch… except the website. So much for the launch!

In reality, we did launch the local side of the tax business, and we’re busy preparing returns. It wasn’t a total botched launch, but I’m definitely not celebrating.

Why do I tell you all of this? It’s simple. Every new business has it’s hurdles. If it wasn’t the website, it would be something else. You identify the problem, find a solution, and keep on going.

Stay tuned for the website launch. Although, if you are a computer whiz, I’m sure you’ll be able to find it in the works…



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