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Unconventional Success: A Fundamental Approach to Personal Investment Hardcover – August 9, 2005
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In Unconventional Success, investment legend David F. Swensen offers incontrovertible evidence that the for-profit mutual fund industry consistently fails the average investor. From excessive management fees to the frequent "churning" of portfolios, the relentless pursuit of profits by mutual fund management companies harms individual clients. Perhaps most destructive of all are the hidden schemes that limit investor choice and reduce returns, including "pay-to-play" product-placement fees, stale-price trading scams, soft-dollar kickbacks, and 12b-1 distribution charges.
Even if investors manage to emerge unscathed from an encounter with the profit-seeking mutual fund industry, individuals face the likelihood of self-inflicted pain. The common practice of selling losers and buying winners (and doing both too often) damages portfolio returns and increases tax liabilities, delivering a one-two punch to investor aspirations.
In short: Nearly insurmountable hurdles confront ordinary investors.
Swensen's solution? A contrarian investment alternative that promotes well-diversified, equity-oriented, "market-mimicking" portfolios that reward investors who exhibit the courage to stay the course. Swensen suggests implementing his nonconformist proposal with investor-friendly, not-for-profit investment companies such as Vanguard and TIAA-CREF. By avoiding actively managed funds and employing client-oriented mutual fund managers, investors create the preconditions for investment success.
Bottom line? Unconventional Success provides the guidance and financial know-how for improving the personal investor's financial future.
- Print length403 pages
- LanguageEnglish
- PublisherFree Press
- Publication dateAugust 9, 2005
- Dimensions6.13 x 1.2 x 9.25 inches
- ISBN-100743228383
- ISBN-13978-0743228381
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Editorial Reviews
From Booklist
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Review
-- John C. Bogle, founder and former CEO, The Vanguard Group
"Swensen is the best. Always a pioneer, his new book presents an approach to investing that is both brilliant and practical."
-- Barton Biggs, former Chief Global Strategist, Morgan Stanley
"A legendary institutional investor reveals the conflicts of interest that induce most financial services companies to provide inadequate products for the individual investor. Swensen's wise solution: Low cost, tax efficient, market-mimicking funds available either through Exchange Traded Funds (ETFs) or from not-for-profit mutual fund companies. Unconventional Success does for the individual investor what Swensen's Pioneering Portfolio Management did for the institutional investor."
-- Burton G. Malkiel, author of A Random Walk Down Wall Street
"David Swensen is one of today's best endowment managers, if not the best. Unconventional Success is a perfect summary of what is wrong with a very important industry. This book should lead the reader to better investment decisions."
-- Michael F. Price, Managing Partner, MFP Investors
"Unfortunately, at the bottom of our industry -- money management -- there is a rather thick layer of muck, and Swensen's Unconventional Success rakes through this muck in spectacular fashion and great detail. It is the truth, the whole truth, and the very ugly truth. If you want to avoid the snares that lurk in money management, and save yourself lots of money, you must read it."
-- Jeremy Grantham, Chairman of GMO
About the Author
Product details
- Publisher : Free Press
- Publication date : August 9, 2005
- Edition : Annotated
- Language : English
- Print length : 403 pages
- ISBN-10 : 0743228383
- ISBN-13 : 978-0743228381
- Item Weight : 1.35 pounds
- Dimensions : 6.13 x 1.2 x 9.25 inches
- Best Sellers Rank: #64,853 in Books (See Top 100 in Books)
- #25 in Personal Taxes (Books)
- #74 in Retirement Planning (Books)
- #173 in Introduction to Investing
- Customer Reviews:
About the author

David F. Swensen is the chief investment officer of Yale University and the bestselling author of Pioneering Portfolio Management. He serves on the boards of TIAA, The Brookings Institution, Carnegie Institution, and Hopkins School. At Yale, where he produced an unparalleled two-decade investment record of 16.1 percent-per-annum returns, he teaches economics classes at Yale College and finance classes at Yale¹s School of Management. Mr. Swensen lives in New Haven, Connecticut.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book an excellent guide to personal investment and appreciate its straightforward advice written in easily understood language. Moreover, the book provides useful information about diversified portfolios, with one customer noting its thorough discussion of asset allocation. However, customers find the book not particularly ground-breaking and consider it dense and hard to read.
AI-generated from the text of customer reviews
Customers find this book to be an excellent guide to personal investment, serving as a cookbook for ETFs and helping readers avoid common pitfalls.
"...over the long term is challenging, Swensen’s strategies offer a solid foundation for those looking to manage risk and optimize returns...." Read more
"...book written by an extraordinary fund manager that contains information that is of great interest to every investor...." Read more
"Written by one of the brightest and most successful money managers, the book has straightforward advice on what assets should makeup a portfolio and..." Read more
"...Such a portfolio is much easier to manage as the portfolio strategy is clear-cut and requires little in-depth analysis...." Read more
Customers find the book to be worth their time and money, with one customer noting it provides extremely useful information.
"...The book is somewhat dense and challenging, yet it offers valuable insights, particularly about the effects of drawdown on a portfolio...." Read more
"This is an extraordinary book written by an extraordinary fund manager that contains information that is of great interest to every investor...." Read more
"This is a great book. Boiled down, it says that equities drive returns but that investors (individuals, endowments, etc.) can't stand the volatility...." Read more
"This is a remarkably good book. Almost any investor will benefit from reading this book...." Read more
Customers appreciate the straightforward advice in the book, which is written in easily understood language.
"...of the brightest and most successful money managers, the book has straightforward advice on what assets should makeup a portfolio and what assets..." Read more
"...Such a portfolio is much easier to manage as the portfolio strategy is clear-cut and requires little in-depth analysis...." Read more
"...The book is easy to read and understand, and there are plenty of tables and charts which help to illustrate the concepts...." Read more
"...I think that is indisputable. His advice is relatively sound, but I find it to be too hand-wavy in some cases and too general to provide useful..." Read more
Customers appreciate the book's approach to diversified portfolios, with one customer highlighting its thorough discussion of asset allocation and another noting its well-organized structure.
"...The book is easy to read and understand, and there are plenty of tables and charts which help to illustrate the concepts...." Read more
"...The author did a great job of explaining the premise of a well-rounded portfolio. I would recommend this book to any beginning student of investing." Read more
"...the pitfalls of investing and have a totally balanced and diversified portfolio that is easy to manage." Read more
"An excellent and thorough discussion of asset allocation. The problem is, Swenson's time frame is extremely long...." Read more
Customers find the book hard to read and not a pleasant experience, with one customer noting it's not written at an eight-grade reading level.
"...The downside to this book is that it is hard to read...." Read more
"...Swensen's writing style is very labored. It was hard to read more than a few pages at a time...." Read more
"...read many of the books on personal investing, I found this book very disappointing and completely lacking in any useful advice or insights...." Read more
"...This book isn't the easiest read, but it's not mega technical either; some books go overboard with technicalities, and the message gets lost in the..." Read more
Customers find the pacing of the book dry and not particularly ground-breaking.
"...The security selection expose details the extraordinarily self-serving and client-damaging behavior of the majority of the mutual funds pushed by..." Read more
"...industry and its false advertising, hidden fees, and skewed statistics on past performance, which is often the primary pitch for present buyers...." Read more
"...While Swensen presents an excellent work, it is a bit dry and academic...." Read more
"...This new book is good, and useful, but not particularly ground-breaking...." Read more
Customers find the book very dense.
"...The book is somewhat dense and challenging, yet it offers valuable insights, particularly about the effects of drawdown on a portfolio...." Read more
"very dense book. took me a long time to slog thru it...." Read more
"...Still working my way through it. Pretty heavy material." Read more
"very dense and verbose" Read more
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Top reviews from the United States
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- Reviewed in the United States on August 12, 2024I’ve had Unconventional Success by David F. Swensen on my shelf for five years, but it took me a while to finish. The book is somewhat dense and challenging, yet it offers valuable insights, particularly about the effects of drawdown on a portfolio. Swensen, Yale’s CIO for 36 years, managed to achieve an impressive 12% annual return during his tenure.
One key takeaway is that while the S&P 500 generally outperforms many strategies, certain portfolios can do better overall by minimizing drawdowns. Swensen emphasizes several principles that are common in investment literature:
Equities Should Dominate: Despite being riskier, equities offer higher long-term returns.
Passive Investing Over Active Management: Costs significantly impact your portfolio, so minimize them.
Diversification Is Essential: A portfolio solely composed of equities will suffer from severe drawdowns, which can take years to recover from. A well-balanced portfolio mitigates this risk.
Avoid Market Timing: Base your strategy on long-term thinking.
Rebalancing Is Crucial: Regularly sell overperforming assets and buy underperforming ones.
Consider Tax Implications: Be aware of the tax consequences when buying or selling assets.
Stay Disciplined: Don’t let emotions dictate your investment decisions.
Swensen’s Model Portfolio
Swensen’s recommended allocation includes:
U.S. Equities: 30%
International Developed Market Equities: 15%
Emerging Market Equities: 5%
REITs: 20%
U.S. Treasury Bonds: 15%
TIPS: 15%
Hypothetical Portfolios
I compiled and backtested several hypothetical portfolios based on Swensen’s principles. While most failed to outperform the S&P 500 over a 20-year period, one aggressive portfolio did manage to do so, primarily due to its better handling of drawdowns during the 2008-2009 recession.
Conservative Portfolio: $45,293 Conservative B Portfolio: $38,916
Moderate Portfolio: $54,785 Moderate B Portfolio: $60,839
Aggressive Portfolio: $64,137 Aggressive B Portfolio: $93,856
S&P 500 (SPY): $80,315
Portfolio Allocations
Original Portfolios
Conservative Portfolio:
25% VTI, 10% EFA, 5% VWO, 15% VNQ, 25% IEF, 20% TIP
Moderate Portfolio:
30% VTI, 15% EFA, 10% VWO, 15% VNQ, 15% IEF, 15% TIP
Aggressive Portfolio:
40% VTI, 20% EFA, 15% VWO, 10% VNQ, 10% IEF, 5% TIP
B-Series Portfolios
Conservative B Portfolio:
20% VTSAX, 10% VEA, 5% VWO, 15% VNQ, 25% VBTLX, 25% VIPSX
Moderate B Portfolio:
25% VTSAX, 15% VEA, 10% VWO, 20% VNQ, 15% VBTLX, 15% VIPSX
Aggressive B Portfolio:
35% VTSAX, 20% VEA, 10% VWO, 20% VNQ, 10% VBTLX, 5% VIPSX
Benchmark
S&P 500 (SPY)
While beating the S&P 500 over the long term is challenging, Swensen’s strategies offer a solid foundation for those looking to manage risk and optimize returns. For most investors, simply investing in the S&P 500 might be the best approach, but Swensen shows there are ways to potentially outperform through strategic portfolio management.
Annual Returns (2003 – 2023)
2003
Portfolio Return
Conservative Portfolio 18.34%
Moderate Portfolio 19.90%
Aggressive Portfolio 21.45%
Conservative B 13.39%
Moderate B 18.30%
Aggressive B 23.95%
S&P 500 (SPY) 28.18%
2004
Portfolio Return
Conservative Portfolio 11.55%
Moderate Portfolio 12.49%
Aggressive Portfolio 14.08%
Conservative B 7.42%
Moderate B 19.80%
Aggressive B 21.28%
S&P 500 (SPY) 10.70%
2005
Portfolio Return
Conservative Portfolio 8.62%
Moderate Portfolio 10.46%
Aggressive Portfolio 12.24%
Conservative B 7.57%
Moderate B 10.68%
Aggressive B 11.77%
S&P 500 (SPY) 4.83%
2006
Portfolio Return
Conservative Portfolio 18.71%
Moderate Portfolio 21.07%
Aggressive Portfolio 23.19%
Conservative B 19.47%
Moderate B 22.66%
Aggressive B 26.71%
S&P 500 (SPY) 15.85%
2007
Portfolio Return
Conservative Portfolio 6.92%
Moderate Portfolio 7.64%
Aggressive Portfolio 9.07%
Conservative B 5.04%
Moderate B 6.09%
Aggressive B 7.82%
S&P 500 (SPY) 5.14%
2008
Portfolio Return
Conservative Portfolio -24.53%
Moderate Portfolio -27.55%
Aggressive Portfolio -31.46%
Conservative B -24.30%
Moderate B -27.57%
Aggressive B -33.20%
S&P 500 (SPY) -36.81%
2009
Portfolio Return
Conservative Portfolio 22.78%
Moderate Portfolio 25.46%
Aggressive Portfolio 27.59%
Conservative B 26.79%
Moderate B 33.32%
Aggressive B 39.89%
S&P 500 (SPY) 26.37%
2010
Portfolio Return
Conservative Portfolio 14.65%
Moderate Portfolio 15.73%
Aggressive Portfolio 16.57%
Conservative B 12.81%
Moderate B 18.72%
Aggressive B 23.66%
S&P 500 (SPY) 15.06%
2011
Portfolio Return
Conservative Portfolio 5.33%
Moderate Portfolio 3.66%
Aggressive Portfolio 3.92%
Conservative B 3.07%
Moderate B 4.50%
Aggressive B 0.33%
S&P 500 (SPY) 1.89%
2012
Portfolio Return
Conservative Portfolio 14.20%
Moderate Portfolio 14.95%
Aggressive Portfolio 16.05%
Conservative B 11.49%
Moderate B 13.46%
Aggressive B 19.45%
S&P 500 (SPY) 15.99%
2013
Portfolio Return
Conservative Portfolio 10.62%
Moderate Portfolio 14.34%
Aggressive Portfolio 16.07%
Conservative B 10.61%
Moderate B 12.44%
Aggressive B 22.27%
S&P 500 (SPY) 32.31%
2014
Portfolio Return
Conservative Portfolio 8.49%
Moderate Portfolio 10.03%
Aggressive Portfolio 11.11%
Conservative B 7.99%
Moderate B 11.00%
Aggressive B 13.04%
S&P 500 (SPY) 13.46%
2015
Portfolio Return
Conservative Portfolio -1.37%
Moderate Portfolio -2.23%
Aggressive Portfolio -3.02%
Conservative B -1.60%
Moderate B -1.42%
Aggressive B -2.27%
S&P 500 (SPY) 1.25%
2016
Portfolio Return
Conservative Portfolio 7.71%
Moderate Portfolio 9.56%
Aggressive Portfolio 10.96%
Conservative B 7.62%
Moderate B 8.03%
Aggressive B 12.17%
S&P 500 (SPY) 12.00%
2017
Portfolio Return
Conservative Portfolio 13.75%
Moderate Portfolio 18.11%
Aggressive Portfolio 21.11%
Conservative B 12.78%
Moderate B 17.42%
Aggressive B 24.71%
S&P 500 (SPY) 21.70%
2018
Portfolio Return
Conservative Portfolio -6.43%
Moderate Portfolio -8.74%
Aggressive Portfolio -11.04%
Conservative B -6.69%
Moderate B -7.04%
Aggressive B -10.27%
S&P 500 (SPY) -4.56%
2019
Portfolio Return
Conservative Portfolio 21.73%
Moderate Portfolio 23.58%
Aggressive Portfolio 26.23%
Conservative B 19.53%
Moderate B 21.70%
Aggressive B 29.21%
S&P 500 (SPY) 31.22%
2020
Portfolio Return
Conservative Portfolio 10.83%
Moderate Portfolio 13.58%
Aggressive Portfolio 15.56%
Conservative B 10.56%
Moderate B 11.04%
Aggressive B 14.82%
S&P 500 (SPY) 18.37%
2021
Portfolio Return
Conservative Portfolio 12.71%
Moderate Portfolio 16.57%
Aggressive Portfolio 20.73%
Conservative B 14.87%
Moderate B 17.24%
Aggressive B 23.33%
S&P 500 (SPY) 28.75%
2022
Portfolio Return
Conservative Portfolio -17.25%
Moderate Portfolio -18.32%
Aggressive Portfolio -19.45%
Conservative B -17.07%
Moderate B -17.58%
Aggressive B -19.11%
S&P 500 (SPY) -18.17%
2023
Portfolio Return
Conservative Portfolio 14.22%
Moderate Portfolio 15.87%
Aggressive Portfolio 17.73%
Conservative B 13.49%
Moderate B 15.92%
Aggressive B 17.73%
S&P 500 (SPY) 26.19%
- Reviewed in the United States on January 9, 2006This is an extraordinary book written by an extraordinary fund manager that contains information that is of great interest to every investor. As more and more people take more and more responsibility for their own financial future (as more and more companies decline to provide pensions or health care), this information takes on critical importance.
There are two parts to this book:
1. An analysis of how individual investors should structure and manage their own portfolios.
2. An analysis of which securities to use to create these portfolios.
The portfolio suggested is the following:
Wilshire 5000 30%
EAFE 15%
Emerging Mkts 5%
US REITs 20%
US Govt Bonds 15%
TIPS 15%
The security choice boils down to Vanguard and the Federal Reserve with ETFs bought through AmeriTrade for a tax-efficient alternative to index funds.
In both parts of the book, analysis becomes expose.
Portfolio construction and management should follow well-known precepts such as (a) equity bias (b) diversification and (c) rebalancing. The expose is of the bad advice given by financial advisors and investors' propensity to ignore their portfolios until either greed or fear drive them to self-destructive behavior.
Active management is shown to be a failure in the long run, if not a fraud: data is presented that shows that in the 15 years from 1983 - 1998, during the greatest bull market in history - a period ending before the great dot.com collapse - 96% of actively-managed funds failed to beat the Vanguard S&P 500 Index Fund ... failing by an average of -4.8% per year. And the 4% who beat the index did so by a measly 0.6% per year.
The security selection expose details the extraordinarily self-serving and client-damaging behavior of the majority of the mutual funds pushed by financial advisors and brokerage companies. Vanguard, Longleaf, TIAA/CREF, AmeriTrade, State Street and Barklays stand alone among thousands of firms as being worthy of their clients' trust. Echos of Warren Buffett abound ("we eat our own cooking") but he is not explicitly mentioned.
The downside to this book is that it is hard to read. Both from the standpoint of a college writing course and because a good deal of financial-industry knowledge is assumed.
Notwithstanding the writer's style, this book represents a seminal event in the area of investor advice and should sit, dog-eared and well-thumbed, on every investor's, policy-maker's and regulator's bookshelf.
Top reviews from other countries
-
lucaReviewed in Italy on January 24, 2021
5.0 out of 5 stars Pietra miliare
Dovrebbe essere un testo obbligatorio per chiunque abbia un patrimonio da amministrare non importa se pochi euro o milioni.
- Amazon CustomerReviewed in Canada on February 12, 2018
5.0 out of 5 stars Brilliant
This is an indepth and insightful book on the benefits of passive investing. While it is not a light read, it is worth pushing through.
-
XaviBGoodReviewed in Spain on November 24, 2014
1.0 out of 5 stars Un folleto de fondos de inversión
La lectura de este libro me ha resultado una pérdida de tiempo. Por lo visto sólo hay que invertir en fondos de inversión, nada más. Claro, el autor se dedica a venderlos.
-
OswaldoReviewed in Mexico on August 31, 2022
5.0 out of 5 stars Buen libro
La calidad es buena, la edición también, lo único malo es que la portada no está integrada al lomo, es decir, es como una caratula que se quita y pone.
- arup guhaReviewed in India on January 6, 2019
5.0 out of 5 stars Hats off to David Swanson
It takes a lot to impress me now with a book on investing. Both the number of books I have read and portfolio size have grown substantially. But this possibly is the best book on practical investing I have read so far. Every page has some insight, no part of the book is just coasting. Anyone who wants to invest his hard earned cash should read this book if its the only book on investing he reads. If he reads another one he should read Guy Pearse’s autobiography. But this should be the first. What a valuable contribution David swanson has made, deeply grateful to him