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Rich Dad Poor Dad: What the Rich Teach Their Kids About Money-That the Poor and the Middle Class Do Not! Mass Market Paperback – January 1, 2010

4.6 out of 5 stars 23,876 ratings

Personal finance author and lecturer Robert T. Kiyosaki developed his unique economic perspective from two very different influences - his two fathers. This text lays out Kiyosaki's philosophy and his relationship with money.
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About the Author

Robert Kiyosaki has received all sorts of awards and honors over the years, based upon his global message of financial literacy. Among others, he was inducted into the Amazon Author's Hall of Fame.

Product details

  • Publisher ‏ : ‎ Business Plus
  • Publication date ‏ : ‎ January 1, 2010
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 044656740X
  • ISBN-13 ‏ : ‎ 978-0446567404
  • Item Weight ‏ : ‎ 5.4 ounces
  • Dimensions ‏ : ‎ 4.13 x 0.75 x 6.75 inches
  • Part of series ‏ : ‎ Rich Dad
  • Customer Reviews:
    4.6 out of 5 stars 23,876 ratings

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Robert T. Kiyosaki
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Robert Kiyosaki, author of Rich Dad Poor Dad - the international runaway bestseller that has held a top spot on the New York Times bestsellers list for over six years - is an investor, entrepreneur and educator whose perspectives on money and investing fly in the face of conventional wisdom. He has, virtually single-handedly, challenged and changed the way tens of millions, around the world, think about money.In communicating his point of view on why 'old' advice - get a good job, save money, get out of debt, invest for the long term, and diversify - is 'bad' (both obsolete and flawed) advice, Robert has earned a reputation for straight talk, irreverence and courage.Rich Dad Poor Dad ranks as the longest-running bestseller on all four of the lists that report to Publisher's Weekly - The New York Times, Business Week, The Wall Street Journal and USA Today - and was named "USA Today's #1 Money Book" two years in a row. It is the third longest-running 'how-to' best seller of all time.Translated into 51 languages and available in 109 countries, the Rich Dad series has sold over 27 million copies worldwide and has dominated best sellers lists across Asia, Australia, South America, Mexico and Europe. In 2005, Robert was inducted into Amazon.com Hall of Fame as one of that bookseller's Top 25 Authors. There are currently 26 books in the Rich Dad series.In 2006 Robert teamed up with Donald Trump to co-author Why We Want You To Be Rich - Two Men - One Message. It debuted at #1 on The New York Times bestsellers list.Robert writes a bi-weekly column - 'Why the Rich Are Getting Richer' - for Yahoo! Finance and a monthly column titled 'Rich Returns' for Entrepreneur magazine.Prior to writing Rich Dad Poor Dad, Robert created the educational board game CASHFLOW 101 to teach individuals the financial and investment strategies that his rich dad spent years teaching him. It was those same strategies that allowed Robert to retire at age 47.Today there are more that 2,100 CASHFLOW Clubs - game groups independent of the Rich Dad Company - in cities throughout the world.Born and raised in Hawaii, Robert Kiyosaki is a fourth-generation Japanese-American. After graduating from college in New York, Robert joined the Marine Corps and served in Vietnam as an officer and helicopter gunship pilot. Following the war, Robert went to work in sales for Xerox Corporation and, in 1977, started a company that brought the first nylon and Velcro 'surfer wallets' to market. He founded an international education company in 1985 that taught business and investing to tens of thousands of students throughout the world. In 1994 Robert sold his business and, through his investments, was able to retire at the age of 47. During his short-lived retirement he wrote Rich Dad Poor Dad.

Customer reviews

4.6 out of 5 stars
23,876 global ratings

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Customers say

Customers find the book insightful and easy to read, appreciating its common-sense approach to personal finance and how it teaches to think differently about money. Moreover, the book serves as a phenomenal starting point for aspiring entrepreneurs and is entertaining, with one customer noting how the stories make it easy to follow and understand. Additionally, they value its family-oriented content, particularly for parents with children. However, the concept clarity receives mixed feedback, with some finding it makes sense while others note it lacks details, and the storytelling is also mixed, with several customers finding it repetitive.

1,282 customers mention "Insight"1,237 positive45 negative

Customers find the book insightful, providing valuable ideas and knowledge, with one customer noting that every chapter is filled with thought-provoking content.

"...I finally read it and found that it completely fits in my current learning cycle, so there was much that I was able to readily see and almost..." Read more

"...Great opportunities are seen with the mind not your eyes. Lesson #6 - Work to learn-Don't work for money..." Read more

"...He really wants you to understand the concepts, perhaps change some of your habits, and if you not, pass on some knowledge and wisdom about money to..." Read more

"This book was very eye opening and motivating for me!..." Read more

832 customers mention "Financial knowledge"759 positive73 negative

Customers praise the book's financial insights, noting its common-sense approach to wealth accumulation and how it teaches readers to think differently about money.

"...Robert's advice helped me start two small businesses and become financially free (not rich, but free form needing a job) when I was around 26 yrs old..." Read more

"...--making money is a synergy of accounting, investing, marketing, and law. Yes, it is. ...." Read more

"...your habits, and if you not, pass on some knowledge and wisdom about money to your children...." Read more

"...Something hard to describe, but this book is a top favorite for most real estate investors I listen to on podcasts so there’s definitely something..." Read more

675 customers mention "Readability"624 positive51 negative

Customers find the book easy to read, explaining complex financial concepts in layman's terms, making it a quick and simple read.

"...Overall the book was a simple read with an easy flowing storytelling style, and it filled my own head with plenty of food for thought!..." Read more

"...the rest of the time covering pitfalls to avoid and providing practical tips on getting started...." Read more

"...I found myself easily going through the chapters. He writes with a very colloquial tone, friendly almost...." Read more

"...why this book got so many recommendation – it’s an excellent reading material...." Read more

64 customers mention "Enjoyment"64 positive0 negative

Customers find the book very entertaining, describing it as an interesting story book that is fast-paced and exciting to read.

"...This is the part I found most useful and enjoyable...." Read more

"I really enjoy reading the book... It's my 4th Robert Kiyosaki book that I red... I could see my Rich Brother, Poor Sister experience through this..." Read more

"...a very interesting way that makes this book so unique, interesting like reading a story book and yet powerful...." Read more

"...Having two teens to share this with over time is going to be fun and rewarding too...." Read more

50 customers mention "Start-up value"50 positive0 negative

Customers find this book to be a phenomenal starting point for aspiring entrepreneurs, helping them put themselves in the right mindset for business.

"...This book has an entrepreneurial angle the slices right through the norm of what people are used to. This book opened my eyes...." Read more

"...of thinking about earning an income, investing money, and starting and running a business...." Read more

"...This book is a GREAT place to start. I have a stack of 8 more books still to read. Some by Kiyosaki and some by other investors...." Read more

"...who is addicted to personal development books with a deep appreciation for entrepreneurship, this book was a massive breath of fresh air...." Read more

24 customers mention "Family value"24 positive0 negative

Customers appreciate the book's family value, noting it is good for people of all ages and particularly beneficial for parents with children, with one customer highlighting the contrasting advice from the two dads.

"...'s attempt on bringing basic fundamentals of financial and personal management that went ahead and ready other books in this series too one after..." Read more

"...wonderful story of robert's two dads, and an eye opening look at why the rich are rich, and the middle class are not...." Read more

"...However, I do appreciate the author’s emphasis on personal responsibility...." Read more

"...simple, straightforward, and uses real-world examples that appeal not only to adults, but teenage readers as well...." Read more

163 customers mention "Concept clarity"88 positive75 negative

Customers have mixed opinions about the clarity of the book's concepts, with some finding them sensible and well-explained, while others note they are somewhat simplistic and lack specific details.

"...to read this book, there are so many valuable content and different information shared in it, that you’ll not regret reading it...." Read more

"...read if you like autobiographies, but other than that it lacks genuine insightfulness and any real information that could actual translated into..." Read more

"...His ideas are exciting, fundamentally sound, and candid. However, I left the seminar with a bad taste in my mouth...." Read more

"...from the majority should be an indication that this information isn't taught to enough people...." Read more

131 customers mention "Storytelling"73 positive58 negative

Customers have mixed opinions about the storytelling in the book, with some praising the impressive narrative and teaching through stories, while others find it repetitive and note that the author repeats ideas multiple times.

"...Overall the book was a simple read with an easy flowing storytelling style, and it filled my own head with plenty of food for thought!..." Read more

"...However, the only downfall to Robert’s book it that it heavily relies on anecdotes which, is also its greatest glory...." Read more

"...No doubt about it, Robert Kiyosaki is a masterful storyteller. I imagine when he talks in person to audiences, they are spellbound...." Read more

"...Although the book is highly repetitious, filled with rambling, and poorly written, Kiyosaki as a highly trained salesman managed to package the age-..." Read more

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5 out of 5 stars
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My favorite book ever. I learned alot from this book. If you consider, go get one ASAP.
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Top reviews from the United States

  • Reviewed in the United States on March 3, 2017
    Hey there all, I recently completed reading Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!. Let me tell you that this book has been in my peripheral vision for quite some time. Or at least the title of it has been! I finally read it and found that it completely fits in my current learning cycle, so there was much that I was able to readily see and almost immediately able to apply.

    First off I will preface this with a fact that the title always sounded to me like it was how to transform yourself from a poor dad to a rich dad. This was not so. Although it has the information within to create that transformation, at least if you choose to apply some fo the principles, and of course in theory! Know this, though, this is not a rags to riches overnight book. It is a journey over a fair span of a lifetime.

    Robert T. Kiyasaki tells his tale as a young man growing up in Hawaii, his paternal father being a well-educated man who throughout this book always seems to be on the verge of monetary disaster, even though he followed in seemingly appropriate steps required to climb the ladder to success.

    His adopted father had the school education of 8th grade; what his adopted father had was a key understanding of finance, of assets, debits, expenses etcetera and had over time become incredibly wealthy.

    Now how Robert came to adopt rich dad is by way of Rich Dad's son Mike. The two of them were close friends and at a young age (3rd grade). They had made the decision that they would like to become rich. The wanted to make money. Which is what they quite literally did attempt to do. They went around and collected empty toothpaste tubes, created a cast, and began to mint their own nickels. Rich dad saw this and while found the overall situation to be humorous, he informed them of the imposing legalities of their situation and offered to have them stop by his office to work for him. Initially, the boys worked for him for a very low wage, 10c an hour! After some time, Rober becomes fed up and demands a raise or else he is going to quit. Whereby rich dad imparts a critical lesson: Most people will work for the money and if they don't receive the respect or monetary wage that they feel is appropriate, they will go elsewhere. However, once they do so, they find themselves in the same situation. They were more than likely going to accept a paycheck knowing that they will struggle financially. Some may even take a second job, working harder and still accepting a measly gain. Robert asks "So what will solve the problem?"

    Rich dad points to his head and says "This stuff between your ears." All of this is distilled into what Robert calls lesson #1 :

    "The poor and the middle-class work for money. The rich have money work for them."

    What's entertaining is that immediately following this even, rich dad has the boys work for him for free! This imparted the lesson that you work to gain knowledge, not necessarily money AKA the rich don't work for money.

    He then proceeds to illustrate in the book through a few diagrams of how the rich and poor view their money in a cash flow pattern and how the poor view the job as income and expenses as food, shelter, transport, etc, neglecting the assets and liabilities columns. The middle class is fairly similar with income being received for their job, however, they do tend to recognize the liabilities column.

    Where the rich differ is that they have an assets column in which you will find stocks, bonds, real estate and intellectual property which will provide them with their income, which they continue to invest into more assets. Assets create wealth. Seems like a fairly simple formula. The major takeaway here is not so much that assets create wealth, it's how to identify an asset, that little gem didn't really seem to present itself clearly while reading, but it is there nonetheless!

    These views and philosophies are fully fleshed out in the remainder of the book, denoting that most or many will fall prey to the ongoing rat race whereby they build a substantial amount of debt through poor financial education and ultimately have to work in order to stay the course. Rarely being able to lift above and see a way out.

    Robert offers some alternative views on how we are taught to view finances, and not everyone may agree nor may follow his advice. He does suggest that if you are not willing to take risks and prefer to follow another route, that you should begin at a very young age to invest. It may take a while longer to create a fortune for yourself, however, it is the recommended way! I don't think that you can look anywhere in the financial world and that same advice is not given!

    While this touches on the surface of what is in this book, I do hope that it whets your appetite to continue to read even if it is to teach your children or others about financial literacy.

    Overall the book was a simple read with an easy flowing storytelling style, and it filled my own head with plenty of food for thought!

    On a scale of Rich Dad to Poor Dad, I found this to be a fairly enrichening read!
    22 people found this helpful
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  • Reviewed in the United States on April 3, 2015
    This is a great book and more importantly the advice actually works when consistently applied. Robert's advice helped me start two small businesses and become financially free (not rich, but free form needing a job) when I was around 26 yrs old. I had an excellent lifestyle but screwed it up through lack of self-discipline and financial IQ. I have since went back into the workforce(rat-race) and am rebuilding my asset column and moving towards financial freedom once again.

    ***On to the book***

    RichDad PoorDad is about the financial advice the author was given from his biological dad which he calls is poor dad and his best friend's dad which he calls his rich dad. The core of the book centers around the 6 Lessons of the Rich which are as follows:

    Lesson #1 - The rich don't work for money
    The poor and the middle class work for money the rich have money work for them.

    Lesson #2 - Why teach financial literacy?
    If you want to be rich you need to be financially literate.

    Lesson #3 - Mind your own business
    The rich focus on acquiring income producing assets. KEEP your day job but focus on building your personal investment portfolio (what the author calls minding your own business)

    Lesson #4 - The history of taxes and corporations
    The rich understand and take advantage of the tax benefits of having a corporation.

    Lesson #5 - The rich invent money
    Train your mind to make (or invent) money instead of work for it. Great opportunities are seen with the mind not your eyes.

    Lesson #6 - Work to learn-Don't work for money
    Work more for what you will learn then what you will earn. Focus on acquiring the skills you need for your future success in the present. Don't get stuck complacent in the rat race.

    After these six lessons Robert spends the rest of the time covering pitfalls to avoid and providing practical tips on getting started.

    I have tons of notes from this book but a few practical ideas stood out to me, I even taped them on my wall at home.

    1. "Poor people have poor habits. A common poor habit is innocently called "Dipping into Savings." The rich know that savings are only used to create more money not to pay bills."

    ***Yes, have an emergency savings account for unexpected bills and the like but also have a financial freedom account that you save money from each paycheck specifically to create more wealth NEVER to be used for any other expenditure.****

    2. "Financially, with every dollar we get in our hands, we hold the power to choose our future to be rich, poor or middle class. Our spending habits reflect who we are. Poor people simply have poor spending habits."

    3. "Keep your day job but focus on building the asset column."

    Sorry for the long review but this little 10.00 book has literally changed my philosophy about money, made me thousands of dollars and more importantly will be the catalyst for breaking the cycle of poverty in my family forever as I pass the principles down to my kids. I recommend the book along with RichDad PoorDad part 2 which is titled CashFlow Quadrant.

    Best wishes on your journey to freedom!
    Tony Rogers Jr
    Author of Visionary:Making a difference in a world that needs YOU
    8 people found this helpful
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Top reviews from other countries

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  • Ewald Rupp
    5.0 out of 5 stars ENTSCHULDIGUNG, IST DAS BUCH GEIL
    Reviewed in Germany on February 7, 2017
    Erstaunt hob ich meinen Kopf als ich vertieft in dem Buch „rich dad, poor dad“ las. Ein junger Mann fragte mich im Bus genau diese Frage…
    Meine Antwort: Also auf einer Skala zwischen 1 und 6 (hab gleich unsere Bewertung genommen) – ist e seine 5 von 6 – also besorg es dir und lies es!
    Er: Danke!
    Dann verabschiedeten wir uns, da ich aussieg.

    Da Christian den Inhalt schon super rezensiert hat, zitiere ich nur meine Lieblingsstelle (S. 187f) , wo der Autor schreibt, warum er reich sein will:
    „I will list a few: first, the „Don’t wants, for they create the „wants“. I don’t want to work all my life. I don’t want what my parents aspired for, which was job security and a house in the suburbs. I don’t like being an employee. I hated that my dad always missed my football games because he was so busy working on his career. I hated it when my dad worked hard all his life and the government took most of what he worked for at his death. He could not even pass on what he worked so hard for when he died. The rich don’t do that. They work hard and pass it on to their children.
    Now the “wants”. I want to be free to travel the world and ilve in the lifestyle I love. I want to be young when I do this. I want to simply be free. I want control over my time and my life. I want my money work for me.”

    Fazit: JA, das Buch ist geil und ich empfehle es jedem der sich mit diesen Themen auseinander setzen möchte!

    S. 182

    „Cynics never win“, said rich dad. “Unchecked doubt and fear creates a cynic.” “Cynics criticize, and winners analyse” was another of his favorite sayings. Rich dad explained that criticism blinded while analysis opened eyes. Analysis allowed winners to see that critics were blind, and to see opportunities that everyone else missed. And finding what people miss is key to any success.

    S. 197-198

    Seine Liste, warum er reich sein will.

    „I will list a few: first, the „Don’t wants, for they create the „wants“. I don’t want to work all my life. I don’t want what my parents aspired for, which was job security and a house in the suburbs. I don’t like being an employee. I hated that my dad always missed my football games because he was so busy working on his career. I hated it when my dad worked hard all his life and the government took most of what he worked for at his death. He could not even pass on what he worked so hard for when he died. The rich don’t do that. They work hard and pass it on to their children.
    Now the “wants”. I want to be free to travel the world and ilve in the lifestyle I love. I want to be young when I do this. I want to simply be free. I want control over my time and my life. I want my money work for me.”
    Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
  • Michal N.
    5.0 out of 5 stars Finance for Begginers
    Reviewed in the United Kingdom on April 10, 2025
    The book is great explains u a basic understanding of finance, investments vs liability.
    Unfortunately the agency who runs this is apparently not so great and try’s to upsell courses which apparently wasn’t as good as the book!
  • Aravind Naick
    5.0 out of 5 stars Personal Investment Fundamentals explained brilliantly
    Reviewed in India on October 13, 2016
    Kiyosaki's advice on the importance of building assets to accumulate wealth is a revelation to those of us in the middle class.

    I first read Kiyosaki's Rich Dad Poor Dad book more than 10 years ago, when I had just started my career. Though a lot of what was mentioned went above my head initially, I could soon imbibe the brilliance of what Kiyosaki was trying to convey. Even now, as I re-read the book again, I can see that what Kiyosaki's advice is based on two sound financial principles.

    --------------------------------------------------------------------
    1. Importance of building assets over liabilities
    --------------------------------------------------------------------
    Middle class tends to focus on acquiring best education, in the form of prestigious degrees. With better education comes the need for higher living standards, which mean build up of liabilities like expensive cars, club memberships etc, which drain one of money. Kiyosaki illustrates how to build assets using his personal story - his biological dad who was highly educated, but ended up being broke; while his other dad (friend's dad) who was not that educated, but went on to become really rich.

    ----------------------------------------------------
    2. Importance of financial education
    ----------------------------------------------------
    Kiyosaki explains the need for people to understand the basic tax laws, various financial instruments. Though this book barely scratches the surface when it comes to explaining any of these concepts, it is a very good starting point for anyone who is concerned about learning to build wealth.

    Remember - this book is not a silver bullet that will solve all your financial woes. This book encourages behavioral change, asking everyone to invest more in assets that can then build even more assets. Use this book as a starting point. However, I will say that this book is a must read for any employed middle class professional.
  • Cliente Amazon
    5.0 out of 5 stars The Best book I've read in my life, please read it, it will change the way you see things.
    Reviewed in Spain on October 8, 2021
    Im 15 and understood everything in the book. It shows you the difference between his rich dad and poor dad. And gives lessons on how the rich have money work for them and the poor work for money. Please don't even think about it
  • Alexandre Fernandes dos Santos
    5.0 out of 5 stars Best Seller merecido.
    Reviewed in Brazil on November 1, 2024
    Leitura obrigatória.
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